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VP of Marketing

Full-Time | Remote

Who We Are:

Legion is the #1 brand of all-natural sports supplements in the world, and we're on a mission to change the fitness industry for the better, one person at a time. Our founder, Mike Matthews, is a bestselling health and fitness author, who believes in telling it like it is, delivering what he promises, and using honesty and integrity to build a business that elevates sports nutrition and fitness in the name of helping people reach their health and fitness goals.

What We're Looking For:

We are looking for an experienced VP of Marketing who will maximize revenue growth while maintaining profitability.

The VP of Marketing will be working directly with the CEO and COO to develop strategies and generate new ideas that result in maximized revenue growth. They will be responsible for taking those strategies and ideas and turning them into actionable steps. Ultimately, they will be responsible for the execution of those strategies and new ideas through personal projects as well as the management of our marketing team to ensure effective and timely execution. Our ideal candidate has several years of work experience and a track record of multiple successes in high-level marketing positions. The candidate’s particular skills should include, among other things, problem solving, ecommerce marketing (in general and on Amazon), paid advertising, new customer acquisition, and the management of marketing personnel.

The VP of Marketing will report to both the COO and CEO, and all long-term strategic planning will be coordinated with them. That said, the VP of Marketing will not be micromanaged. They will be expected to have the experience, knowledge, and mindset to “own” the marketing department. The CEO and COO will be there to coordinate, help problem solve, and bounce ideas off of as necessary.

 

What You'll Do:

  • Develop revenue growth strategies and ensure execution of long-term strategic marketing plans including, but not limited to, the following areas:
    • General ecommerce marketing
    • Amazon ecommerce marketing
    • Content marketing
    • Email marketing
    • Social media marketing
    • Sponsorship/influencer marketing
    • Paid advertising on Facebook, Google, Bing, etc.
  • Manage, set goals, coordinate, and ensure execution of plans of all marketing personnel
  • Hire and manage marketing vendors that help ensure maximum revenue growth while maintaining profitability
  • Create, manage, and scale all marketing campaigns
  • Prioritize marketing projects and allocate resources accordingly
  • Provide reports and statistics for marketing KPIs on a weekly, monthly, and quarterly basis
  • Conduct market analysis to identify challenges and opportunities for growth
  • Forecast hiring needs for the Marketing department
  • Conduct regular market analyses to expand product and service offerings, complete with price point determination
  • Identify, develop, manage, and scale new channel opportunities
  • Creation of marketing assets (with the help of designers, copywriters, developers and agencies) for emails, ads, sales pages, landing pages, etc.
  • Track competitors’ activities

Who We're Looking For:

  • Several years of proven experience as VP of Marketing, CMO or other marketing executive role(s)
  • Significant experience designing and implementing successful marketing campaigns
  • Significant experience with paid advertising (FB ads, Google PPC, Bing PPC, etc)
  • Significant experience creating emails, sales pages, landing pages, and more
  • Significant experience in SEO
  • Strong leadership/people skills
  • Excellent communication skills
  • Adept at multitasking and prioritizing projects
  • Strategic mindset, with ability to make difficult decisions
  • Excellent with Excel/Google sheets and overall data manipulation and representation
  • Extremely trustworthy and honest
  • Able to work hard and smart
  • Able to take work “seriously” while keeping a positive attitude and enjoying the work
  • Constantly educating self to continually improve

Benefits:

  • Health and Fitness Reimbursement
  • Monthly Book Club Bonus
  • Free Legion Supplements
  • Free Custom Meal Plans
  • 50% Discount on Online Coaching
  • 10 PTO Days
  • 8 Paid Company Holidays
  • Paid Volunteer Time

Our "It's On Us" 100% Money-Back Guarantee

If you don’t like something of ours, guess what happens next?

No, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon. Nor do we ask you to fill a cursed inkwell with orc’s blood and demon saliva and with it complete reams of return forms written in ancient Cyrillic script.

We just . . . wait for it . . . give you your money back. Holy moo cows. And that means you can say "yes" now and decide later. You really have nothing to lose.

Free Worldwide Shipping & Returns

Many companies use shipping and handling fees to increase their profit margins, but here at Legion, we hate profits, so our shipping is free!

Okay, so we do dig on profits, but we also go in for happy customers, and free shipping works like gangbusters. So, if you live in the United States, your order ships free regardless of order size, and if you live elsewhere, your order ships free when it’s over $199.

Why the restriction on international orders? Unfortunately, shipping abroad is very expensive, and if we didn’t require a minimum order size, we’d lose a lot of money. But! We're also hustling to improve our international logistics and will be passing our savings along to our international customers.

Also, if you don’t absolutely love our stuff for whatever reason, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon.

We just . . . wait for it . . . give you your money back. No returns. No forms. No nonsense. Holy moo cows.

That means you can say “yes” now and decide later. You really have nothing to lose.

Clinically Effective Doses

Many ingredients in supplements don’t have any scientifically validated benefits, and many ingredients that do are often underdosed to the point of irrelevance.

That’s why we only use the choice ingredients and precise doses shown to be effective in peer-reviewed scientific studies.

Clinically Effective Doses

You need more than great ingredients to make great products—you also need proper doses. That’s why we use the precise doses of ingredients shown to be effective in peer-reviewed scientific studies.

100% Natural Ingredients

“Natural” doesn’t always mean “better,” but in many cases, natural ingredients are superior to artificial ones for various reasons, including purity, safety, and efficacy.

That’s why all of our ingredients in all of our products come from plant and animal sources, including sweeteners, colors, and flavors.

Made in USA

If you want to ensure the supplements you’re swallowing every day are safe and effective, you want products produced in the USA.

That’s why all of our supplements are made in America in NSF-certified and FDA-inspected facilities that operate in accordance with the Current Good Manufacturing Practice (cGMP) regulations.

Lab Tested

Did you know that supplements can contain dangerously high levels of toxins like lead, arsenic, and cadmium?

That’s why we test every ingredient of every supplement we produce for heavy metals, microbes, allergens, and other contaminants and ensure they meet the strict purity standards set by the FDA.

Naturally Sweetened & Flavored

While artificial sweeteners may not be as dangerous as some people claim, studies suggest that regular consumption of these chemicals may indeed be harmful to our health.

That’s why all of our supplements are naturally sweetened and flavored and contain no artificial food dyes, fillers, or other unnecessary junk.

Science-Backed Ingredients

Many ingredients in supplements don’t have any scientifically validated benefits. That’s why we only use choice ingredients shown to be effective in peer-reviewed scientific studies.

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Waiver and Release of Liability

In consideration of the services and/or products offered by Legion Athletics, Inc. (“Legion”) including, but not limited to, nutrition plans, exercise routines and coaching, and in addition to the payment of any fee or charge:

I knowingly and voluntarily enter into this waiver and release of liability and hereby waive any and all rights, claims or causes of action of any kind whatsoever arising out of my use of Legion’s services and/or products, and I hereby release and hold harmless Legion and its consultants, officers, contractors, agents, owners and employees from any and all responsibility, liability, cost and expenses, including for injuries, damages or disorders (physical, metabolic, or otherwise), resulting from my use of Legion’s services and/or products.

I understand that fitness activities including, but not limited to, strength, flexibility, and cardiovascular exercise, with or without the use of equipment, are potentially hazardous activities that involve a risk of injury and even death, and I am voluntarily participating in these activities and using equipment and machinery with knowledge of the risks involved. I hereby agree to assume and accept any and all risks of injury or death related to said fitness activities.

I understand Legion’s services and products are not meant to treat or manage any health conditions or circumstances, and I acknowledge that Legion has recommended I obtain a healthcare provider’s approval for my use of Legion’s services and/or products, through regular physical examination(s) and/or consultation. I acknowledge that I have obtained my healthcare provider’s approval or have decided to use Legion’s services and/or products without such approval and hereby assume all responsibility for my use of said services and/or products.

I understand that results from using Legion’s products and/or services are not guaranteed, and I agree to not hold Legion liable for any outcomes or lack thereof.

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Fact Checked

Our scientific review board of nutritionists, dietitians, molecular biologists, doctors, and other accredited experts is responsible for reviewing every article, podcast, and video we produce to ensure they’re evidence based, accurate, trustworthy, and current.

Thanks to their connections, credentials, and academic experience, this team of MDs, PhDs, and other professionals has access to a wealth of research published in the largest and most prestigious journals in the world.

This allows them to not only review individual studies but also analyze the overall weight of the evidence on any and all topics related to diet, exercise, supplementation, and more.

If you feel that any of our content is inaccurate, misleading, out-of-date, or anything less than factual, please let us know in the comments section of the article in question.

Evidence Based

We follow a detailed, rigorous, multi-step process to create content that meets the highest standards of clarity, practicality, and scientific integrity.

First, our research associates provide our editorial team with accurate, up-to-date, proven scientific evidence.

Then, our editorial team uses this research to draft articles and outlines for podcasts and videos.

Finally, our scientific review board reviews the content to ensure all key information and claims are backed by high-quality scientific research and explained simply and precisely.

If you feel that any of our content is inaccurate, misleading, out-of-date, or anything less than factual, please let us know in the comments section of the article in question.