Tight-fisted production budgets and unfair markups.
Supplement companies are notorious money-grubbers, and their products are typically marked up 6 to 12 times by the time they’re sold.
That means you’re mostly paying for dodgy gimmicks, unfair retail markups, sales commissions, and wholesaler’s profits.
Most supplement companies use ineffective
ingredients and doses. But not us.
Big Supplement seems to think that innovating means “rearranging and regurgitating outdated and ineffective formulations and marketing buzzwords to charge you more money.” It’s the same old shell game played over and over by just about every supplement brand you can name, and they’re simply hoping that you never catch on to their shenanigans:
01. Ineffective Ingredients
Many of the ingredients in health and fitness supplements have never been scientifically proven to do much of anything, let alone deliver the benefits you’re paying for.
Even worse, many popular supplement ingredients have even been proven ineffective.
02. Ineffective Doses
Just having good ingredients isn’t enough -- you need to have good doses, too. And that gets really expensive, really fast.
That’s why most supplement companies skimp and use small, inexpensive (and ineffective) doses, betting that you won’t know the difference.
03. Proprietary Blends
The proprietary blend allows supplement companies to hide their dosing crimes because it prevents you from knowing what you’re actually buying.
If a company isn’t willing to tell you exactly what they’re selling, you shouldn’t support them. Force them to change their ways.
04. Banned Substances
Did you hear about the supplement company that was caught putting meth in their preworkout drink? Or the one whose “fat burner” was causing liver failure?
It’s not an exaggeration to say that when you take supplements, you may be taking your health into your hands.
05. Too Much Artificial Junk
While artificial sweeteners, food dyes, and other chemicals commonly found in supplements may not be as dangerous as some people claim, there’s evidence that ingesting enough of them regularly can be harmful to your health.
06. Crooked Marketing
Most supplements can’t deliver even one-tenth of the overblown, scientifically bankrupt promises made on their product labels, in their flashy, million-dollar ads, and by their squad of "sponsored athletes."
They’re in the business of selling sizzle, not steak, and their rallying cry is “there’s a sucker born every minute!”
“Supplements don’t build great physiques. Proper training and nutrition does. And that will never change. Supplementation will never overshadow exercise and diet.”
That said, there are safe, natural substances that have been scientifically proven to boost strength, muscle endurance and growth, fat loss, general health and well-being, and more.
And that’s all you’ll find in our products.
Specifically, we have a simple standard that we live by:
Every ingredient we use must be backed by published scientific research that demonstrates clear benefits.
Furthermore, we will only use ingredients that we can include at clinically effective doses, which are the exact amounts shown to be safe and effective in scientific studies.
It makes our job harder, and we don’t make nearly as much profit per bottle as our competitors, but it means our products represent a standard by which all others can be judged. And that matters a lot to us.
Zillion-Ingredient Supplements Are A Scam.
An easy way to make a supplement look impressive is to stuff with a snootful of ingredients.
I mean, if it has 47 different substances, a lot of thought must have went into it and it must do something, right?
First, any supplement manufacturer can provide you with cookie-cutter formulations that look and sound magnificent to the average consumer.
Second, remember that most ingredients found in most supplements don’t have any scientifically validated benefits, and those that do are usually underdosed to the point of irrelevance. That’s why products can contain so many individual ingredients.
When you stick to ingredients backed by legitimate science and proper, clinically effective doses, though, your formulations look a lot different.
Namely, they contain fewer ingredients but much larger doses, and the result is products that actually work.
Cutting Costs, Direct To You.
We run our supply chain vertically and manufacture our products honestly. We cut out the middlemen to make great products and sell them at a fair price.