I founded LEGION with the purpose of not only bringing something new and unique to the sport supplement industry, but of starting a movement.
Our mission is not to just create high-quality health and sport supplements based on sound science, but to create supplements that set the standard by which all others are judged; and to help educate consumers on the science of athletic performance so they can make better decisions in both their training and purchases.
Let’s face it: with the overwhelming amount of options out there, the last thing we need is yet another marketing machine churning out yet another line of hyped up, flashy products claiming to be more effective than steroids.
I hate the exaggeration, lies, overblown advertising, and confusing pseudoscience of the industry just as much as you.
I know your frustration first-hand. Over the years, I’ve wasted thousands of dollars on worthless supplements. I know what it’s like to wander the aisles of GNC, wondering what is and isn’t worth the money, trying to figure out if the sales rep is telling the truth or just wants his commission. I’ve flipped through the magazines, frustrated with the steroid monsters pushing supplements that can’t possibly deliver even one-tenth of what they promise.
Too many products are full of low-quality ingredients, junk fillers, and unnecessary additives. There’s a distinct lack of credible scientific evidence to back up the outrageous claims made on labels and in ads. Active ingredients are almost always under-dosed, which companies hide by using the dreaded phrase “proprietary blend.”
The list of what’s wrong with this industry goes on and on.
I think things should be done differently. And that’s how I came to start LEGION.
The State of the Industry
As an author, my mission is to help educate people on how to safely build muscle, lose fat, and get healthy as quickly and effectively as possible.
This includes raising people’s awareness of the dirty secrets of the supplement industry, and how to avoid wasting money on useless supplements and time following ineffective training programs and nutrition plans.
The supplement industry is plagued by pseudoscience, ridiculous hype, misleading advertising and endorsements, products full of junk ingredients, the underdosing of key ingredients, and many other shenanigans.
Supplement companies often produce cheap, junk products and then try to dazzle you with ridiculous marketing claims, high-profile (and very expensive) endorsements, pseudoscientific babble, fancy-sounding proprietary blends, and flashy packaging.
They do it all because they don’t want you to realize a simple truth of the industry:
Supplements don’t build great physiques. Dedication to proper training and nutrition does.
You see, the supplement companies are trying to cash in BIG on a little trick that your mind can play on you known as the placebo effect.
In short, the placebo effect is the scientifically proven fact that your simple belief in the effectiveness of a medicine or supplement can make it work.
People have overcome every form of illness you can imagine, mental and physical, by taking substances that they believed to have therapeutic value, but actually didn’t. I’m talking about things like curing cancer and diabetes, eliminating depression and anxiety, and lowering blood pressure and cholesterol levels by taking medically worthless substances — including plain ol’ sugar pills — that people believed were treatments for their problems.
Many guys believe that the shiny new bottle of “muscle-maximizing” pills will work, and then they sometimes actually do “feel them working.” This is despite the fact that the ingredients used have never been scientifically proven to do anything the company claims, or even worse, have been studied at length and proven ineffective.
So, while supplements do not play a vital role in building muscle and losingfat, and many are a complete waste of money, the right ones can help.
The truth of the matter is there are safe, natural substances that have been scientifically proven to deliver benefits such as increased strength, muscle endurance and growth, fat loss, and more.
As a part of my work, it’s been my job to know what these substances are and find products containing them for me to use and recommend to others.
It’s been pretty hard to do, though.
The Wild Goose Chase
I’ve been living the fitness lifestyle for over a decade, have sold over 500,000 books, and have helped thousands of people lose weight, build muscle, and be healthy.
For years now, I’ve been researching, testing, and recommending the best workout supplements I could find, but it was a constant struggle to maintain a list that met my standards.
What I wanted, not just for myself but for others, was simple:
- All ingredients backed by published scientific literature
- All dosages at clinically effective levels
- No artificial sweeteners, dyes, or unnecessary fillers
- No banned substances or analogs of potentially harmful drugs
- Good taste
- Good value per serving
Apparently that’s way too much to ask because these products simply haven’t existed in the marketplace before now. Most supplements don’t even begin to come close to those standards.
The egregious offenders of the supplement industry (of which there are many) do everything wrong — and on purpose!
- They use a ton of ingredients that have not been scientifically proven to do what is claimed.
- They under-dose ingredients that actually work and use the “proprietary blend” to hide it.
- They make ridiculously exaggerated claims in their marketing.
- They stuff their products full of cheap chemicals and additives.
- They charge an arm and a leg.
So I did what I could. I found the best possible products for myself and my readers, but in the back of my mind, I knew things could be done better.
As my career as an author began to grow, and my tribe over at MuscleForLife.com began to form, I finally saw an opportunity to do something about the status quo that I hated so much.
I decided to take matters into my own hands and add real value to the marketplace.
I Created Legion with a Single
Concept in My Mind
A supplement company dedicated to creating healthy, high-quality sport supplements based on sound science, sold honestly with no trick and no hypeCHECK OUT OUR SUPPLEMENTS
I want to create supplements that set the standard by which all others are judged, and I want to help educate consumers on the science of athletic performance so they can make better decisions in both their workout supplementation and training.
I believe that you, as a consumer, are smarter than the industry elites give you credit for.
- You know dubious, or even fraudulent, marketing claims when you see them.
- You question how effective a product can really be if it contains tiny dosages of 67 different ingredients
- You don’t buy into A-list endorsements that are all about million-dollar paydays, not the products.
- You actually do care what you’re putting into your body, and you want to know that the ingredients used are scientifically proven to be healthy, safe, and effective.
And so I decided that LEGION had to take a unique stand. It had to do what no other company seems willing to do.
What do I mean by that?
I’ll break it down, one point at a time:
A common practice in this industry is using a bunch of cheap ingredients that have no scientific backing, but that simply pad the ingredients list. This is done to make it seem like you’re getting a lot for your money.
At LEGION, we use no “label fillers.” We have a simple standard that we live by: every ingredient we use must be backed by published scientific literature that demonstrates clear performance benefits.
Most supplement companies have a simple problem:
If you want to stick to using ingredients that have scientifically proven performance benefits — and if you want to use the same dosages as the studies proving their benefits — it gets really expensive, really fast.
That means less profit per sale, and thus less money to spend on fancy marketing campaigns and endorsements.
So, what do the companies do instead?
They use tiny dosages of key ingredients (the ones backed by actual science) and market their products as if they were using proper amounts.
When you compare other company’s dosages to the clinically effective ones found in scientific studies, you quickly see the problem: they’re selling a mere fraction of what scientists used to produce quantifiable performance benefits.
At LEGION, we only use ingredients that we can include at clinically effective dosages. That is, LEGION products use the exact dosages shown to be safe and effective in published scientific research.
It makes our job harder, and we won’t make nearly as much profit per sale as the big boys, but we believe our products will represent a standard by which all others can be judged. And that matters most to us.
100% Transparent Formulas
Another common practice is the use of the “proprietary blend,” which allows supplement companies to hide actual ingredient dosages from you.
The only reason to use proprietary blends is deception.
All the science behind effective ingredients and dosages is publicly available. Everyone can learn what works, what doesn’t, and in what amounts. Claims of “trade secrets” are bogus.
If a company isn’t willing to tell you exactly what you’re buying, it’s because they don’t want you to know. Don’t support them. Force them to change their ways.
At LEGION, we are 100% transparent with what’s in our products, including exact dosages. When you buy a LEGION product, you know exactly what you’re getting and how it supports your body and your performance.VIEW OUR FORMULATIONS
Sweetened & Flavored
While artificial sweeteners may not be as dangerous as some people claim, studies suggest that regular consumption of these chemicals may indeed be harmful to our health, and that more research is needed.
At LEGION, we’ve chosen to stay on the safe side and use the natural sweetener stevia instead.
Stevia is a herb in the Chrysanthemum family. Research has shown that it increases insulin sensitivity, helps regulate blood glucose levels, offers anti-carcinogenic properties, decreases oxidative stress associated with eating large amounts of carbohydrates, reduces blood pressure and inflammation in the body, lowers bad cholesterol levels, and protects the kidneys.
And in case you’re worried that naturally sweetened means horrible tasting, you can rest easy. We’ve taken special care to ensure that all LEGION products taste great, mix well, and are easy to digest.
No Artificial Food Dyes
Many supplements contain artificial dyes, known as azo dyes, such as FD&C Yellow #5 (tartrazine), FD&C Blue #1 (Brilliant Blue), FD&C Red No. 40 (Allura Red AC), and others.
Like artificial sweeteners, consumption of azo dyes might not be as harmful as some claim, but there is evidence that these chemicals can cause various negative effects in the body.
At LEGION, we never use artificial food dyes because they carry potential health risks and add nothing but color. Do you really care whether your pre-workout drink is a natural shade of light red or a deep, toxic-looking crimson? We didn’t think so.
Honest Use of Scientific Research
Many workout supplement companies cite scientific studies to back up marketing claims because, well, it works. An appeal to science is the easiest way to give your product an air of legitimacy.
But the dishonest ones are counting on something: that you don’t actually review the studies being cited.
When you take the time to review to the studies cited in many supplement advertisements, you’d discover one or more of the following to be true:
- The study findings are exaggerated or misconstrued to seem more significant than they actually are. Considering how much technical jargon is used in scientific literature, it’s very easy to do this convincingly.
- The studies don’t demonstrate the claimed benefits at all. In fact, some studies cited actually demonstrate ingredients to be ineffective; yet they’re cited as grounds for use anyway.
- The subjects of the studies are elderly or diseased, not healthy adults. Just because a substance improves a sick person’s condition in some way does not mean it will have the same effects in your healthy body.
- The studies are animal research, not human research. While certain aspects of the human body share similarities with animals like pigs and rats, they are not similar enough to extrapolate animal research directly to humans.
The supplement companies that do these things know that the vast majority of consumers won’t ever check their claims, making this sneaky marketing tactic a low-risk, high-reward proposition.
At LEGION, we rely only on scientific research that directly applies to our consumers — healthy adults who engage in regular exercise — and we are very careful to not exaggerate findings or make unfounded marketing claims.
Call me melodramatic, but I feel like I’m getting slapped in the face every time I flip through a bodybuilding magazine.
Ad after ad features hulking freaks hawking one pill or powder or the other as if it has anything to do with why they’re so big and lean.
How dumb do these marketers think we are?
LEGION puts more faith in you, the consumer. We don’t think a good product requires millions of dollars of endorsement deals to sell well.
At LEGION, we feel the facts alone sell our products. And we pour our money into the manufacturing of good product, not the marketing of inferior ones.
How annoying is it to buy a $50 bottle of product to discover that it only lasts a week if you follow the usage directions for “maximum benefits”?
Half-filled buckets… ridiculously large serving sizes… recommendations of several scoops per serving.
We understand your frustration, and we disagree with these “industry-standard practices.”
At LEGION, we provide you with, in some cases, 4 to 5 times the effective ingredients per serving as our competitors, and we also ensure that you get enough in every bottle to last 2 to 4 weeks.
The Heart of Legion
We’re committed to delivering effective products with high-quality, healthy ingredients backed by published scientific literature, and to providing a great value in terms of price and cost per serving.
I don’t see LEGION as just a supplement company.
We’re a research company.
We’re obsessed with the scientific side of health and fitness and with educating ourselves and others on how we can safely and inexpensively optimize our athletic performance and thus get the most out of our training, sporting, and nutrition.
We’re not just looking to build a company. We’re looking to build a culture.
We believe in respecting our customers, telling things like it is, and delivering what we promise. We believe that honesty and integrity sell better than ridiculous advertisements and outright lies.
We don’t just want to sell you pills and powders; we want to change the supplement industry for the better, one product at a time.
- Mike Matthews
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