We’ve been listening and reflecting, and here’s what we’re hearing:

It’s tremendously important that we use our platform and voice to stand up against bigotry and injustice and affirm that Black Lives Matter, which should go without saying, but must be said.

We’re also hearing that posting squares and parroting talking points isn’t enough—action must be taken and sacrifices must be made.

We wholeheartedly agree, and that’s why starting today, we’re . . .

1. Donating a percentage of sales to the National Black Child Development Institute, which is one of the only national organizations dedicated exclusively to the success and well-being of Black children.

Through their partnerships with community-based organizations, foundations, corporations, school systems, elected officials, government agencies, child care services, Head Start, and others, they promote health and wellness, literacy, family engagement, and preparation for college among Black children from birth to eight years of age. 

As Malcom X said, “Education is the passport to the future, for tomorrow belongs to those who prepare for it today,” and we want to help Black youth prepare for it now.

2. Matching the donations of our sponsored athletes to charities of their choosing.

That is, whenever one of our sponsored athletes donates to a charity, we’ll donate the same amount to the same charity, amplifying their efforts and positive impact. 

And going forward, we’ll remain committed to the fight against all forms of hate, discrimination, and inequity, and the crusade for love, tolerance, and justice.

So, if you feel like doing something a little heroic today by helping Black children get a leg up, click here to shop now and donate.

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