Whenever someone tries to sell you something, you should make them answer a simple question:
Why should I buy from you rather than a competitor?
And if they don’t have a compelling answer, you should probably consider buying from a competitor (who does).
Now, I just released a new mushroom mix called Elevate.
Which begs the question. So . . . hit me. Come on. Do me this one favor.
“Why should I buy a mushroom mix from you rather than one of your competitors?”
Because . . . because . . . we’re fast e-friends, aren’t we? Or so I like to think, which is why I’m standing in your shrubs right now watching you read this.
“I’m leaving now.”
No, no, wait. Two more reasons:
1. The mushrooms.
Many mushroom mixes contain a number of ingredients like cordyceps, chaga, reishi, lion’s mane, shiitake, maitake, and others.
On the face of it, this looks positive. “More” means “better,” right? Wrong.
When you carefully review the body of human evidence on mushrooms (crucial—we’re not supersized hairless rats or blobs of cultured cells), you learn that there are only two types of toadstools standing on firm scientific ground:
Reishi and lion’s mane.
(Which is exactly what you get with Elevate, mind you, plus a patented form of beta-glucan for reasons given here).
What’s more, it’s often claimed that supplementing with multiple mushrooms will produce synergistic effects that enhance their individual benefits.
HARRUMPH.
On top of the lack of evidence for this, it may well go the other way, with certain molecules in one mushroom impairing the activity of the molecules in another.
Finally, more ingredients in a mushroom supplement always means smaller amounts of each.
Which brings me to my next point . . .
2. The doses.
As with any supplement, ingesting the right mushrooms isn’t enough. You have to ingest the right amounts of the right mushrooms.
And when you compare doses in popular mushroom mixes to doses in human clinical trials demonstrating benefits, you lose a little more of your already flimsy faith in humanity.
For example, studies show that the clinically effective dose of reishi mushroom is 1.5-to-5 grams, with 1.5-to-2 grams producing the majority of the known benefits.
And that the clinically effective dose of lion’s mane mushroom is 2-to-3 grams.
This means that anything less than 1.5 grams of reishi and 2 grams of lion’s mane isn’t sufficient to support any meaningful marketing claims.
(And this is why Elevate has 2 grams of both reishi and lion’s mane in every serving.)
Yet here’s what you’ll find in some of the top-selling brands of mushroom mixes on the market:
- 1-gram proprietary blend of 10 different mushrooms (so who knows how much of what, but clearly not enough of anything)
- 2-gram proprietary blend of 10 different mushrooms (an underrated nutrition hack: stop buying supplements with prop blends)
- 150 milligrams of reishi and lion’s mane alongside 150 milligrams of 8 other mushrooms (10 ingredients again because most supplement companies simply copy each other and call it “R&D”)
- 100 milligrams of reishi and 300 milligrams of lion’s mane in addition to a billion-ingredient proprietary blend weighing in at just 360 milligrams (a mote of this, speck of that, etc.)
- 500 milligrams of reishi and lion’s mane (the best of the worst so far)
I could continue, but I think you savvy—it’s just more bites of the same foul dish. Which, I suppose, I can be #thankful for because it makes my job screamingly easy:
- Make a product that isn’t a blatant scam.
- Explain why it’s not a blatant scam.
- ????
- PROFIT
Hence, Elevate—a mushroom supplement that isn’t a blatant scam. Wow woah no way. Pathbreaking work, I know.
Want to see for yourself? Place your order now. (And if you’d rather buy on Amazon, click here.)
