If you’re not familiar with my story, the truth is I didn’t always want to have a career in the fitness industry. But after I decided to write a book to help people learn from my own mistakes in the gym, things started snowballing.
Not only have I sold nearly 2 million books, but I started my own sports nutrition company, Legion, which has since become an 8 figure business with over 250,000 customers worldwide.
If you’re interested in hearing more about my backstory and the beginnings and founding of Legion, you’re going to love this podcast, which is actually an interview from The More Than Fitness Podcast with Matt McLeod.
In his podcast, Matt interviews some of the brightest stars in the fields of fitness, business, and self-development, with the goal of maximizing life both in and outside of the gym.
So, I was happy to oblige when Matt asked to have a conversation with me. In this episode, Matt asks me all about the history of Legion and my background as a do-er of “fitness things,” including . . .
How I got into the fitness industry and why I started writing
The origins of Bigger Leaner Stronger
Why I started making supplements
How I make business decisions
How and why I continue to learn
And more . . .
So, if you’re interested in hearing how it all started, and maybe pick up some “inside baseball” tips, tune in and let me know what you think!
Timestamps:
5:03 – When you meet someone for the first time what do you tell them you do for work?
6:10 – When you first started, how intentional was all of this? Did it slowly evolve or did you have a big master plan?
32:00 – How do you decide what is and isn’t worth doing?
What did you think of this episode? Have anything else to share? Let me know in the comments below!
Legion Featured Author
Mike Matthews
Mike Matthews is the founder and CEO of Legion as well as the author of several award-winning fitness books, including Bigger Leaner Stronger, Muscle for Life, and The Shredded Chef.
His simple and science-based approach to building muscle, losing fat, and getting healthy has sold over a million books and helped thousands of people build their best bodies ever, and his work has been featured in many popular outlets including Esquire, Men’s Health, Elle, Women’s Health, Muscle & Strength, and more, as well as on FOX and ABC.
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Many ingredients in supplements don’t have any scientifically validated benefits. That’s why we only use choice ingredients shown to be effective in peer-reviewed scientific studies.
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In consideration of the services and/or products offered by Legion Athletics, Inc. (“Legion”) including, but not limited to, nutrition plans, exercise routines and coaching, and in addition to the payment of any fee or charge:
I knowingly and voluntarily enter into this waiver and release of liability and hereby waive any and all rights, claims or causes of action of any kind whatsoever arising out of my use of Legion’s services and/or products, and I hereby release and hold harmless Legion and its consultants, officers, contractors, agents, owners and employees from any and all responsibility, liability, cost and expenses, including for injuries, damages or disorders (physical, metabolic, or otherwise), resulting from my use of Legion’s services and/or products.
I understand that fitness activities including, but not limited to, strength, flexibility, and cardiovascular exercise, with or without the use of equipment, are potentially hazardous activities that involve a risk of injury and even death, and I am voluntarily participating in these activities and using equipment and machinery with knowledge of the risks involved. I hereby agree to assume and accept any and all risks of injury or death related to said fitness activities.
I understand Legion’s services and products are not meant to treat or manage any health conditions or circumstances, and I acknowledge that Legion has recommended I obtain a healthcare provider’s approval for my use of Legion’s services and/or products, through regular physical examination(s) and/or consultation. I acknowledge that I have obtained my healthcare provider’s approval or have decided to use Legion’s services and/or products without such approval and hereby assume all responsibility for my use of said services and/or products.
I understand that results from using Legion’s products and/or services are not guaranteed, and I agree to not hold Legion liable for any outcomes or lack thereof.
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