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Once we’ve set our sights on a goal, what do we crave most? 

Progress, of course. 

We want to see positive change and forward movement, which, we hope, will inspire us to keep going.

But that’s not how it always goes. Progress can cut both ways because the satisfaction it produces can breed complacency, a powerful catalyst for weakening willpower. 

Instead of reinvigorating us for another charge into the breach, progress can lull us into following one step forward with two back.

This paradox has been demonstrated in a number of studies. For example, research conducted by scientists at the University of Chicago found that when people were led to believe they were closing in on their weight loss goals, they were 32 percent more likely to choose a chocolate bar for a snack over an apple. 

I’ve seen this phenomenon many times over the years, too. All too often, people use weight loss progress as an excuse to loosen the dietary reins and hinder further progress.

How can we guard against the slackening effects of success, then? 

Listen to this episode to find out!

Mentioned on the show: 

Legion VIP One-on-One Coaching

What did you think of this episode? Have anything else to share? Let me know in the comments below!