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In this episode, I’m analyzing trends in the fitness industry and peering into the crystal ball with Joe Vennare to speculate on the future of health and wellness. Joe is a great guest to interview about these topics because he’s the co-founder of Fitt Insider, a platform that offers industry news and analysis of the business side of fitness and wellness. Specifically, Fitt Insider helps industry operators stay informed, make better decisions, and seize opportunities (especially in regards to startups and investments) through a weekly newsletter, podcast, and jobs board.

Joe is a content strategist who’s been in the industry for more than a decade and leads Fitt Insider’s research and media efforts. I wanted to get him on the show because Fitt Insider’s goal is closely aligned with my own: to help millions of people live healthier, happier, better lives. By being a resource to help startups grow and advancing the conversation around wellness itself, Joe and his team can help facilitate massive change in the industry. 

In our chat, Joe and I talk about . . .

  • Trends in fitness industry including wearables and subscriptions, and where technology and personalization may be headed in the future
  • Offering legitimate value versus using “sexy” marketing to make money
  • Virtual reality’s role in fitness
  • The gamification of apps and services
  • Surprising wins and flops in the fitness space
  • How the supplement industry has changed and where it might go in the future
  • And more . . .

So if you want to learn about the business side of fitness and how the industry has changed over time and where it may be headed in the future, you’re going to enjoy this discussion! 


0:00 – My free quiz to answer all your diet questions:

2:57 – What are some of the most interesting things you’ve seen in this industry and where do you think things are headed?

8:20 – What are some new, upcoming trends that you see on the business side of the fitness industry? 

17:44 – How much of that is legitimate value versus complicated marketing?  

25:32 – What are your thoughts on new technological tools for health and fitness?

31:50 – What is gamification?

36:50 – Is VR coming to the fitness world?

40:57 – What are some surprising business wins or losses you’ve seen in the fitness industry?

1:00:01 – What are your thoughts on the future on supplementation? 

Mentioned on the Show:

Take this free quiz to get science-based answers to all of your diet questions:

Fitt Insider:

Joe’s Twitter: ​​

What did you think of this episode? Have anything else to share? Let me know in the comments below!