In this episode, I have a meandering conversation with my friend Noah Kagan about various things related to book marketing, productivity, and fitness.
In case you don’t know Noah, he was the 30th employee at Facebook, the Director of Marketing for Mint, the founder of Sumo.com and AppSumo.com, and an all-around neat dude with interesting ideas about a lot of things.
In this episode, Noah and I talk book creation and marketing and how I plan to go from where I am–about 1 million books sold–to 5+ million sold in the next few years, as well as various strategies for getting in shape and staying productive, including intermittent fasting, how to stay excited about working out, and how to organize your environment to make it easier to stay in shape, and more.
Click the play button below to listen and let me know what you think!
TIME STAMPS:
3:10 – What is your writing process?
13:44 – What separates you from other health coaches?
16:30 – Do cheat days and binge eating work or does it reverse the effects of working out?
19:16 – What is a good way of incorporating fasting?
27:10 – What’s the last thing you’ve changed in your diet and nutrition?
31:25 – What is sleep efficiency?
36:51 – How do you make your book stand out in the health & fitness space?
41:10 – After receiving feedback, what changes did you make to your original book?
42:27 – What surprised you during the interview process for your upcoming book?
44:09 – What are some of the questions you asked people in preparation for your new book?
46:04 – How do you not get bored with dieting and working out?
52:47 – What is the mentality behind training and exercise? How does this mentality improve your life?
57:01 – How do we delegate what tasks should be given to other employees? What tasks should a CEO have?
1:02:54 – Do you prefer to workout alone or with someone?
1:04:17 – How do you enjoy your time at the gym and make it a second home?
1:07:37 – When’s the last time you had a major change of environment that positively affected your life?
What did you think of this episode? Have anything else to share? Let me know in the comments below!
Legion Featured Author
Mike Matthews
Mike Matthews is the founder of Legion as well as the author of several award-winning fitness books, including Bigger Leaner Stronger, Muscle for Life, and The Shredded Chef.
His simple and science-based approach to building muscle, losing fat, and getting healthy has sold over a million books and helped thousands of people build their best bodies ever, and his work has been featured in many popular outlets including Esquire, Men’s Health, Elle, Women’s Health, Muscle & Strength, and more, as well as on FOX and ABC.
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Free Worldwide Shipping & Returns
Many companies use shipping and handling fees to increase their profit margins, but here at Legion, we hate profits, so our shipping is free!
Okay, so we do dig on profits, but we also go in for happy customers, and free shipping works like gangbusters. So, if you live in the UK or Canada, your order ships free when it’s over $99.
Why the restriction on international orders? Unfortunately, shipping abroad is very expensive, and if we didn’t require a minimum order size, we’d lose a lot of money. But! We're also hustling to improve our international logistics and will be passing our savings along to our international customers.
Also, if you don’t absolutely love our stuff for whatever reason, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon.
We just . . . wait for it . . . give you your money back. No returns. No forms. No nonsense. Holy moo cows.
That means you can say “yes” now and decide later. You really have nothing to lose.
Free Worldwide Shipping & Returns
Many companies use shipping and handling fees to increase their profit margins, but here at Legion, we hate profits, so our shipping is free!
Okay, so we do dig on profits, but we also go in for happy customers, and free shipping works like gangbusters. So, if you’re outside the USA, your order ships free when it’s over $199.
Why the restriction on international orders? Unfortunately, shipping abroad is very expensive, and if we didn’t require a minimum order size, we’d lose a lot of money. But! We're also hustling to improve our international logistics and will be passing our savings along to our international customers.
Also, if you don’t absolutely love our stuff for whatever reason, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon.
We just . . . wait for it . . . give you your money back. No returns. No forms. No nonsense. Holy moo cows.
That means you can say “yes” now and decide later. You really have nothing to lose.
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In consideration of the services and/or products offered by Legion Athletics, Inc. (“Legion”) including, but not limited to, nutrition plans, exercise routines and coaching, and in addition to the payment of any fee or charge:
I knowingly and voluntarily enter into this waiver and release of liability and hereby waive any and all rights, claims or causes of action of any kind whatsoever arising out of my use of Legion’s services and/or products, and I hereby release and hold harmless Legion and its consultants, officers, contractors, agents, owners and employees from any and all responsibility, liability, cost and expenses, including for injuries, damages or disorders (physical, metabolic, or otherwise), resulting from my use of Legion’s services and/or products.
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Some popular pre-workouts are all-natural. Some contain the right mix of high-quality ingredients. Some provide clinically effective doses. But only Pulse checks each of these boxes.
Pulse doesn’t just “contain natural ingredients''—every ingredient is naturally sourced from plants and animals. Pulse contains no artificial or synthetic substances of any kind.
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While these types of chemicals may not be as dangerous as some people claim, studies suggest that regular consumption of them may indeed be harmful to our health. And that’s why we don’t put any of them into our products.
Before you buy a sports supplement, you should know that it's clean, safe, and transparent. And that's exactly what Labdoor's third-party testing and certification means.
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If you don’t absolutely love this product, just let us know, and we’ll give you a full refund on the spot. No forms or return necessary.
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Analyzed for purity and potency in a state-of-the-art ISO 17025 accredited lab by Labdoor™, the gold standard of third-party lab testing.
Analyzed for purity and potency in a state-of-the-art ISO 17025 accredited lab, the gold standard of third-party lab testing.
This product doesn’t just “contain natural ingredients”—every ingredient is naturally sourced from plants and animals. This product contains no artificial or synthetic sweeteners or flavors of any kind.
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