What’s the one thing super-fit people all have in common?
No, it’s not exceptional discipline, drive, or durability.
Nor is it excessive neurosis, narcissism, or smugness (good guess, though).
Out of all the positive traits embodied by the people who lose the most fat and gain the most muscle and strength, the factor most responsible for their success is just this:
Consistency.
Invariably, they’re just the ones who miss the fewest workouts and make the fewest dietary mistakes.
They’re far from perfect, too—they’re just good enough most of the time. “Enough and often and over the long run.” This is the special sauce of the fitness elite.
They stick to the fundamentals. They show up. They spare no effort. They approach their fitness as nature approaches her work: atom by atom, little by little, never in a hurry. Because it’s astonishing what you can build if you just don’t stop.
And the key to consistency?
It’s not having a lot of time. Nor is it having the right mindset or motivations. It’s just establishing and keeping a routine—deciding what to do every day and when to do it and then doing it exactly that way at exactly the same time regardless of how we feel.
This orderly march is the cardinal hallmark of the professional. They’re not always the brightest. Nor the most talented. They’re just always locked into forward gear.
“Always think with your stick forward.”
These were the words Amelia Earhart painted on the side of the plane she flew across the Atlantic. The message is clear: Airspeed over all. Even when the ride is bumpy. Even when the engines splutter and threaten to stall. Even when you lose your bearings. Never sacrifice momentum.
That’s why the essence of my new book Muscle for Life is action.
The sooner we can get moving, the more likely we are to keep going. When we’re in motion, the roots of doubt and despair can’t ensnare us. By doing things, we can’t be stopped by thinking things.
By the end of this book, you’ll have the will, wherewithal, and way to win in the fitness game, and if you commit to the program, results will follow as sure as split pea soup will satisfy.
P.S. Broadly, the Muscle for Life program is organized into three steps:
Conquer the “mental game” of fitness. Learn to hack your habits, willpower, and mindset so your fitness regimen feels like it’s on autopilot.
Harness the science of “flexible dieting.” A whole new paradigm for eating that empowers you to forever break free of fad dieting, crash dieting, and yo-yo dieting.
Unlock the power of strength training. The “secret” to optimizing your body composition, which is far more important for your health and image than your body weight.
And whether you’re a beginner looking for a lifestyle change, a lifelong athlete looking to reach the next level, or somewhere in between, this book will give you a paint-by-numbers plan for transforming your body faster than you ever thought possible.
If you don’t like something of ours, guess what happens next?
No, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon. Nor do we ask you to fill a cursed inkwell with orc’s blood and demon saliva and then use it to complete reams of return forms written in ancient Cyrillic script.
We just . . . wait for it . . . give you your money back. Holy moo cows. And that means you can say "yes" now and decide later.
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Also, if you don’t absolutely love our stuff for whatever reason, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon.
We just . . . wait for it . . . give you your money back. No returns. No forms. No nonsense. Holy moo cows.
That means you can say “yes” now and decide later. You really have nothing to lose.
Free Worldwide Shipping & Returns
Many companies use shipping and handling fees to increase their profit margins, but here at Legion, we hate profits, so our shipping is free!
Okay, so we do dig on profits, but we also go in for happy customers, and free shipping works like gangbusters. So, if you live in the UK, Canada, Belgium, Denmark, Germany, Netherlands, Spain, Puerto Rico, or Guam, your order ships free when it’s over $199.
Why the restriction on international orders? Unfortunately, shipping abroad is very expensive, and if we didn’t require a minimum order size, we’d lose a lot of money. But! We're also hustling to improve our international logistics and will be passing our savings along to our international customers.
Also, if you don’t absolutely love our stuff for whatever reason, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon.
We just . . . wait for it . . . give you your money back. No returns. No forms. No nonsense. Holy moo cows.
That means you can say “yes” now and decide later. You really have nothing to lose.
Free Worldwide Shipping & Returns
Many companies use shipping and handling fees to increase their profit margins, but here at Legion, we hate profits, so our shipping is free!
Okay, so we do dig on profits, but we also go in for happy customers, and free shipping works like gangbusters. So, if you’re outside the USA, your order ships free when it’s over $299.
Why the restriction on international orders? Unfortunately, shipping abroad is very expensive, and if we didn’t require a minimum order size, we’d lose a lot of money. But! We're also hustling to improve our international logistics and will be passing our savings along to our international customers.
Also, if you don’t absolutely love our stuff for whatever reason, we don’t request you deliver it to a PO box in the Gobi Desert by carrier pigeon.
We just . . . wait for it . . . give you your money back. No returns. No forms. No nonsense. Holy moo cows.
That means you can say “yes” now and decide later. You really have nothing to lose.
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Waiver and Release of Liability
In consideration of the services and/or products offered by Legion Athletics, Inc. (“Legion”) including, but not limited to, nutrition plans, exercise routines and coaching, and in addition to the payment of any fee or charge:
I knowingly and voluntarily enter into this waiver and release of liability and hereby waive any and all rights, claims or causes of action of any kind whatsoever arising out of my use of Legion’s services and/or products, and I hereby release and hold harmless Legion and its consultants, officers, contractors, agents, owners and employees from any and all responsibility, liability, cost and expenses, including for injuries, damages or disorders (physical, metabolic, or otherwise), resulting from my use of Legion’s services and/or products.
I understand that fitness activities including, but not limited to, strength, flexibility, and cardiovascular exercise, with or without the use of equipment, are potentially hazardous activities that involve a risk of injury and even death, and I am voluntarily participating in these activities and using equipment and machinery with knowledge of the risks involved. I hereby agree to assume and accept any and all risks of injury or death related to said fitness activities.
I understand Legion’s services and products are not meant to treat or manage any health conditions or circumstances, and I acknowledge that Legion has recommended I obtain a healthcare provider’s approval for my use of Legion’s services and/or products, through regular physical examination(s) and/or consultation. I acknowledge that I have obtained my healthcare provider’s approval or have decided to use Legion’s services and/or products without such approval and hereby assume all responsibility for my use of said services and/or products.
I understand that results from using Legion’s products and/or services are not guaranteed, and I agree to not hold Legion liable for any outcomes or lack thereof.
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