Today is the day!

I’m leaping out of the plane with the parachute and hoping there isn’t raggedy laundry in it.

I’m belly-flopping into the ol’ watering hole and hoping there isn’t a pack of piranhas seething under the surface.

I’m . . . okay I’m just kicking off the big launch bonanza for my new fitness book for men and women of all ages, Muscle for Life, which is releasing in six weeks (January 11) and available for pre-order here: 

Now, I’ve worked with tens of thousands of people over the years, and the biggest struggle for many is getting started and gaining enough momentum to reach the “virtuous circle” phase where achieving significant and lasting results motivates you to keep going, which leads to even better results, and so on.

And that’s especially true of many people I’ve heard from who are in their 40s and beyond who think it’s too late to get into great shape. It’s even harder for them to overcome inertia and find their stride.

Well, research shows that it’s never too late to build muscle, lose fat, and get healthy, and Muscle for Life provides a time-proven and science-based blueprint for eating and exercising that can help anyone get from wherever they are to fit, no matter their age or circumstances.

And why pre-order now?

Well, to invoke an electrochemical response in your brain and stimulate something approximating joy, I’m celebrating this celestial occasion by giving away over $12,500 of glorious goodies, including . . . 

  • Bowflex C6 Bike ($999)
  • Hypervolt Go ($199)
  • Instant Pot Duo Crisp Air Fryer ($199) 
  • Vitamix E310 ($350)
  • 30-minute Zoom call with me, Mike (priceless, natch)

. . . and more!

There are several ways to enter to win, too, including buying books, spreading the word, following me on social media, and more.

Click here for all the giveaway sauce: 

Go for it!

P.S. If you’ve already pre-ordered Muscle for Life, forward a copy of your email receipt to [email protected], and you’ll be entered into the book launch giveaway. 

Then, click here to learn how you can easily 10-to-100x your chances of winning the whole schmear.