Phoenix | Fat Burner
PHOENIX is the most powerful combination of safe, natural fat burning agents available. It’s also caffeine-free so you can still drink your coffee or pre-workout! If you use PHOENIX with a proper diet and exercise routine, you WILL lose fat faster.
Many companies try to sell you their fat burners by making the process of fat loss sound overly complex.
They talk about increasing fat oxidation rates, preserving lean mass, supporting the thyroid, inducing thermogenesis, inhibiting enzymes related to fat storage, inducing enzymes that cause fat loss, manipulating hormone and neurotransmitter levels, reducing water retention, improving nutrient partitioning, and more.
Well, the truth is, these are all aspects of fat loss, but this type of marketing is little more than an attempt to dazzle you with terminology and scientific half-truths in hopes that you just accept the claimed benefits at face value.
While there are notable exceptions, the majority of fat burners on the market contain little more than a handful of cheap stimulants to make you feel like you're burning fat and a smattering of underdosed, unproven, or ineffective (and often all three!) ingredients thrown in to pad the ingredients list and make you think you're getting a lot for your money.
So, before we look at PHOENIX's formulation, let's quickly review the physiology of fat loss and how it can be enhanced through supplementation.
When you take a cold, hard look at the science of fat loss, there are really only three ways to appreciably speed it up:
You can increase your basal metabolic rate
Your metabolic rate is a "count" of how much energy your body burns throughout the day, and the higher it goes, the faster you can lose weight.
This is because when you boil fat loss down to its utmost simplicity, it's determined by the difference between the energy your body burns and the energy you feed it with food. Expend more energy than you consume over time, and you'll lose fat.
While there are many, many ways to increase metabolic rate, they ultimately rely on one or both of the following mechanisms:
1. Encourage a cell to produce more energy from carbohydrates and fatty acids.
2. Reduce efficiency of the process through which cellular energy is produced, thus increasing the "energy cost" of meeting the body's needs.
There are many ways to manipulate those mechanisms, and as you'll see, PHOENIX focuses on the most effective methods.
You can prevent hunger or cravings from ruining your plans
A major reason diets fail is people just aren't able to stick to them long enough. Wishes turn into cravings and ultimately binges, which can undo days or even weeks of hard work if it really gets out of hand.
While some people have an easier time than others, almost everyone has to deal with hunger and cravings to one degree or another. It's just human nature to want to indulge in food after accidental or intentional deprivation, and regardless of whether it's normal, it's still interfering with your goals.
Many compounds are known to reduce hunger, and others are known to increase the sensation of fullness you get from a meal. When a combination of proven molecules is used effectively, you can successfully reduce hunger and cravings and derive the maximum benefits from your diet.
You can make the overall experience of dieting more enjoyable
Make no mistake: while recreating your body with diet, exercise, and supplementation can dramatically change your life for the better, it's not easy.
No amount of pills or powders is going to get you there. It takes hard work, and it takes time. And this is another major reason why diets fail: people don't want to go through the discomfort of it all.
Well, like reducing hunger and cravings, making the process of dieting more enjoyable, primarily by increasing the overall feeling of well-being, makes it easy to stick to the plan and see it through.
Although the physiological machinery involved in fat loss is vast and complex, the practical application remains simple. Contrary to what many other companies would lead you to believe, directly stimulating any of the thousands of proteins and enzymes involved in fat loss either doesn't work or is uninvestigated.
Fat loss is a whole-body process, and by focusing on simple, key, and proven targets, everything else activates and functions accordingly.
PHOENIX's formulation is the result of an extensive scientific review of a wide variety of natural molecules known to favorably affect fat loss, and we carefully chose a handful that work synergistically to safely deliver consistent results on all three points described above.
The result is the most powerful combination of safe, natural fat-burning agents on the market. Every ingredient is backed by sound clinical research and is included at clinically effective dosages.
Let's take a look at the formulation.
Synephrine is a chemical compound found in certain types of citrus fruits (particularly the bitter variety). It's chemically similar to ephedrine and catecholamines (the chemicals adrenaline and noradrenaline, which cause the breakdown of fat cells), and although less potent than those two, it induces similar effects.
Research shows that supplementation with synephrine:
- Increases both basal metabolic rate and lipolysis. 
- Inhibits the activity of certain types of fat cell receptors that prevent fat mobilization. 
- Increases the thermic effect of food, which is the "energy cost" of metabolizing food.
Furthermore, research shows that synephrine works synergistically with caffeine to enhance both caffeine's and its own fat loss properties.  The synergism noted in a standard "ECA" (ephedrine, caffeine, and aspirin) stack also applies to synephrine.
Additionally, anything that has the ability to increase catecholamine activity can also suppress hunger between meal (a component of the fight or flight response), and thus synephrine is generally considered to be an appetite suppressant.
Clinically effective dosages of synephrine range from 25 to 50 mg.
PHOENIX CONTAINS 50 MG OF SYNEPHRINE PER SERVING
Naringin is a type of molecule known as a flavonoid and is found in grapefruits, oranges, and the skin of tomatoes.
Research shows that naringin stimulates the production of a hormone called adiponectin, which is involved in the breakdown of fat cells, and that it activates a type of receptor in fat cells that regulates fat mobilization (the PPARα receptor).
Research also shows that through these mechanisms, naringin works synergistically with synephrine and hesperidin to further accelerate the basal metabolic rate.
The clinically effective dosage of naringin, when used in conjunction with synephrine and hesperidin, is 600 mg.
PHOENIX CONTAINS 600 MG OF NARINGIN PER SERVING
While providing numerous health benefits, studies show that hesperidin can improve blood flow and reduce inflammation in blood vessels. 
Like naringin, research shows that hesperidin also stimulates the production of adiponectin and activates the PPARa receptor in fat cells. 
Research also reveals that hesperidin works synergistically with synephrine and naringin to dramatically raise the basal metabolic rate. 
The clinically effective dosage of hesperidin, when used in conjunction with synephrine and naringin, is 100 mg.
PHOENIX CONTAINS 100 MG OF HESPERIDIN PER SERVING
Research shows that just one serving of these dosages of synephrine, naringin, and hesperidin can increase your basal metabolic rate by as much as 183 calories. 
Think about that number for a moment. That's the same amount of calories burned in about 20 minutes of jogging. That's an additional 1,300 calories burned every seven days–a little more than one-third of the calories in a pound of fat. That matters.
Well, PHOENIX takes this synephrine "stack" even further by including three more ingredients that amplify its metabolic effects: hordenine, EGCG, and salicin.
Epigallocatechin gallate (also known as EGCG) is a form of a molecule known as a catechin and is found in green tea, certain types of nuts, and carob. While green tea catechins refer to up to six catechin molecules, EGCG is the one implicated in fat-burning effects to the largest degree.
Research shows that catechins accelerate fat loss by blocking the enzyme catechol-O-methyltransferase, which degrades adrenaline and noradrenaline.  Furthermore, catechins have been shown to help reduce abdominal fat in particular. 
We've also included EGCG to increase the effectiveness of another ingredient, 5-HTP. 5-HTP must travel to the brain and be converted into serotonin to work, and EGCG prevents it from being converted in the blood, which would confer no benefits. 
Clinically effective dosages of EGCG are highly variable, between 50 and 1,000 mg.
PHOENIX CONTAINS 400 MG OF EGCG PER SERVING
We settled on 400 mg of EGCG per serving because this is the lowest dose known to reliably have fat-burning properties. Higher doses were not included due to diminishing returns seen with fat loss, and in some people, high doses cause hyperstimulation and nausea.
Forskolin is found in the Indian herb Coleus forskohlii and has long been used in Ayurvedic medicine to treat heart and respiratory disorders.
Supplementation with forskolin increases blood plasma and intracellular levels of a molecule known as cAMP (cyclic adenosine monophosphate), which functions as an intracellular "message relayer" vital to various biochemical processes including the regulation of glycogen, sugar, and lipid metabolism. 
cAMP and ATP—adenosine triphosphate, the most basic form of cellular energy in the body—interact in a very simple yet powerful way in the cell. When ATP is high it indicates a plentiful energy state and the body will aim to store and build tissue, but when cAMP is high it signifies a lack of ATP and thus initiates a process to make more ATP by burning through energy reserves.
Forskolin activates an enzyme known as adenyl cyclase, which converts ATP to cAMP, thereby greatly increasing the ratio in favor of cAMP and initiating the energy-burning process.  Furthermore, forskolin's effects are amplified by the effects of synephrine. 
While a clinically effective range is not known and is likely vast, 25 to 50 mg forskolin is known to be effective.
PHOENIX CONTAINS 50 MG OF FORSKOLIN PER SERVING
5-HTP is a compound involved in the metabolism of the amino acid tryptophan, which is found in foods like milk, meat, potatoes, pumpkin, and various greens. It's converted into serotonin in the brain, which is one of the principal neurotransmitters involved in feelings of happiness.
5-HTP is used over L-tryptophan as it can cross the blood-brain barrier (whereas L-tryptophan can't), and used preferentially over serotonin itself due to a greater safety profile with oral administration.
Research shows that, when taken with food, 5-HTP increases feelings of fullness and thus helps you control your food intake.  Furthermore, studies have demonstrated that 5-HTP's satiety mechanism can reduce cravings for carbohydrates in particular. 
Clinically effective dosages of 5-HTP range from 150 to 500 mg.
We intentionally use less 5-HTP in PHOENIX, however, because of the inclusion of hordenine, which magnifies 5-HTP's effects by increasing the activity of serotonin in the brain. 
PHOENIX CONTAINS 150 MG OF 5-HTP PER SERVING
Hordenine is a molecule produced naturally in the body. It is found in certain foods including barley, millet, and sorghum, and some types of cacti.
Research shows that hordenine inhibits the activity of the enzyme monoamine oxidase, which breaks down certain neurotransmitters, including adrenaline, which induces lipolysis.  This, in turn, allows this chemical to remain in your blood for longer periods, mobilizing more fat cells.
Hordenine isn't used clinically, but the nonclinical effective dosages range from 25 to 75 mg.
PHOENIX CONTAINS 25 MG OF HORDENINE PER SERVING
We chose the low end of effective dosages to preserve efficacy while avoiding safety concerns associated with hordenine when high doses are used in conjunction with other components of PHOENIX.
Salicin is an anti-inflammatory agent found in foods like berries, olives, and mushrooms, and it is produced from willow bark. Like aspirin, salicin is metabolized into salicyclic acid in the body and thus is often used as a natural analgesic and blood thinner. 
Research shows that salicyclic acid inhibits the production of molecules called prostaglandins, which can hinder the metabolic effects of ephedrine and ephedrine-like compounds such as synephrine. 
Through this mechanism, research shows that salicyclic acid amplifies the metabolic boost caused by ephedrine and ephedrine-like compounds. 
Clinically effective dosages of salicin range from 100 to 200 mg.
PHOENIX CONTAINS 120 MG OF SALICIN PER SERVING
L-tyrosine is an amino acid found in many high-protein foods such as poultry, fish, dairy products, and nuts.
The reason we've included L-tyrosine is because longer-term usage of 5-HTP may deplete bodily tyrosine stores. While most people using this product wouldn't use PHOENIX long enough to cause a deficiency and will get plenty of tyrosine from their diets, we've included it as a "just in case" safety buffer.
PHOENIX CONTAINS 150 MG OF L-TYROSINE PER SERVING
Wait! Where’s the Caffeine?
While PHOENIX is a potent fat burner by itself, it was built to work synergistically with caffeine. So if caffeine makes this formulation even more effective, why doesn't it contain any?
Well, we surveyed thousands of our customers and followers and found that most people prefer to get their caffeine from other sources, such as coffee or pre-workout drinks or both. Ideally, they said, they could stack our fat burner with caffeine-containing products without dramatically increasing caffeine intake.
So that's what we created: the first fat burner that is not only effective on its own, but it is also one that you can take with your morning coffee, not instead of it.
Furthermore, PHOENIX's formulation allows you to stack it with our pre-workout supplement PULSE, which will help you lose more fat while maintaining workout performance and intensity.
Frequently Asked Questions
Ingredients & Use
Take 2 capsules, two times daily, with meals. To maximize effectiveness, combine with caffeine.
Not intended for use by persons under age 18. Do not exceed recommended dose. Do not consume synephrine from other sources while taking PHOENIX. Consult your physician prior to use if you are pregnant or nursing, or if you are taking medication, including but not limited to MAOIs, SSRIs, or other antidepressants or antipsychotics. Individuals with a known medical condition should consult a healthcare professional before using any dietary supplement. Exert caution when using PHOENIX alongside other stimulatory and neurologically acting dietary supplements.
KEEP OUT OF REACH OF CHILDREN. STORE IN A COOL, DRY PLACE. DO NOT USE IF SAFETY SEAL IS BROKEN OR MISSING.
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